![New Moon Mushrooms logo New Moon Mushrooms logo](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon-mushrooms-logo-white.png)
Branding • Web Design & Development • Packaging • Print Design
New Moon Mushrooms, nestled in Landenberg, PA, at the heart of Chester County’s mushroom-growing capital, offers a premium line of conventional mushrooms as a subsidiary brand of the esteemed Mother Earth, LLC. With Mother Earth Organic Mushrooms already established as a powerhouse in the organic industry, customer demand led to the creation of New Moon Mushrooms, fulfilling the need for quality conventional mushrooms.
Crafting a distinct brand identity was paramount for New Moon Mushrooms, ensuring it honored the legacy of its over 100-year-old parent company while carving out its unique presence in the market. From designing a captivating logo to developing a visually engaging website and creating cohesive product packaging, every element was meticulously crafted to reflect New Moon Mushrooms’ commitment to excellence and authenticity in the mushroom industry. This brand design harmoniously blends professionalism with approachability, resonating with a broad spectrum of consumers through its polished yet playful visual identity.
Project Roles
- Brand Identity
- Website Design
- Website Development
- Photography
- Packaging Design
- Ad Design
- Print Collateral
![New Moon Mushrooms New Moon Mushrooms logo](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon-mushrooms-logo-web.png)
![New Moon Mushrooms color palette New Moon Mushrooms color palette](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon-mushrooms-portfolio-identity-colors.png)
![Goodness is growing. Goodness is growing.](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon_goodness-is-growing.png)
Print Collateral
![New Moon Mushrooms sell sheet New Moon Mushrooms sell sheet](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon-mushrooms-portfolio-sell-sheet.jpg)
![New Moon Mushrooms rack card New Moon Mushrooms rack card](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-portfolio-rack-card_900x800.jpg)
![New Moon Mushrooms ad design New Moon Mushrooms ad design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-portfolio-ad-design.jpg)
![New Moon Mushrooms printed piece New Moon Mushrooms printed piece](http://ashleycarolcreative.com/wp-content/uploads/2024/02/new-moon-mushrooms-portfolio-print.jpg)
Website Design & Development
![New Moon Mushrooms website design New Moon Mushrooms website design](http://ashleycarolcreative.com/wp-content/uploads/2024/03/nmm-website-design_macbook-pro-view.jpg)
![New Moon Mushrooms website homepage design New Moon Mushrooms website homepage design](http://ashleycarolcreative.com/wp-content/uploads/2024/03/nmm-website-homepage-design.jpg)
![New Moon Mushrooms website responsive design New Moon Mushrooms website design table and smartphone views](http://ashleycarolcreative.com/wp-content/uploads/2024/03/nmm-website-design_table-smartphone-view-2.jpg)
Label Designs & Product Photography
![New Moon Mushrooms label design New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-shiitake-3.5oz.jpg)
![New Moon Mushrooms label design New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-medley-4oz.jpg)
![New Moon Mushrooms label design New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-sliced-portabellas-6oz.jpg)
![nmm-label-New Moon Mushrooms label designwhite-pearls-6oz New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-white-pearls-6oz.jpg)
![New Moon Mushrooms label design New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-sliced-white-4oz.jpg)
![nmm-label-New Moon Mushrooms label designwhole-baby-bella-24oz New Moon Mushrooms label design](http://ashleycarolcreative.com/wp-content/uploads/2024/02/nmm-label-whole-baby-bella-24oz.jpg)
Work for New Moon Mushrooms was completed at DesignDesign, Inc.